CREATIVE DIRECTION +
PHOTOGRAPHY +
GENERATIVE AI
Collaborated
CREATIVE DIRECTION
CREATIVE DIRECTION +
with brands like
PHOTOGRAPHY
PHOTOGRAPHY +
nike, Apple,porsche
GENERATIVE AI
GENERATIVE AI
and bmw.
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bio
I’ve had a camera in my hand for most of my life. I started out photographing actors, collaborating with other creatives, and learning how to tell a story in a single frame. From there, I led campaigns for major clients, moved into creative direction, mentored teams, and built a dog apparel brand from scratch.
Over time, I realized the creative process is often more complicated than it needs to be. Too many teams are held back by slow, manual workflows that drain time and energy. Once I started integrating generative AI and automation into my own process, I saw how powerful these tools could be. Not as a replacement for creativity, but as a way to support it. Freeing teams up to focus on ideas instead of repetitive tasks.
Today I help agencies build smarter systems for creative work. I use AI tools to speed up concept development and no-code platforms to automate production workflows. Whether it’s visual content, campaign execution, or just getting files from point A to point B without a dozen Slack messages, I focus on making the process smoother and the output better.
CAREER HIGHLIGHTS
• Produced campaigns for clients including Disney, MTV, Warner Bros., and Hollywood Records.
• Worked with high-profile talent including Jesse McCartney, Paris Hilton, and Meagan Good. Published in People, Elle, Popstar, DNA, and Instinct Magazine.
• Built and scaled a six figure niche e-commerce dog apparel brand, overseeing everything from product management and design to marketing and creative strategy.
• Led creative teams as photographer, art director, and creative director, overseeing all aspects of production and post-production. Successfully managed and executed projects that generated millions in revenue.
SKILLS
Creative Direction | Generative AI | AI Automation | Prompt Engineering | Content Creation | Brand Strategy | Workflow Automation | Digital Marketing | E-Commerce | Project Management | No-Code Development | Visual Storytelling
LET'S CONNECT
If you’re working on something exciting, enjoy generative AI or just want to chat, please feel free to send me a message! You can reach me here.
I’ve had a camera in my hand for most of my life. I started out photographing actors, collaborating with other creatives, and learning how to tell a story in a single frame. From there, I led campaigns for major clients, moved into creative direction, mentored teams, and built a dog apparel brand from scratch.
Over time, I realized the creative process is often more complicated than it needs to be. Too many teams are held back by slow, manual workflows that drain time and energy. Once I started integrating generative AI and automation into my own process, I saw how powerful these tools could be. Not as a replacement for creativity, but as a way to support it. Freeing teams up to focus on ideas instead of repetitive tasks.
Today I help agencies build smarter systems for creative work. I use AI tools to speed up concept development and no-code platforms to automate production workflows. Whether it’s visual content, campaign execution, or just getting files from point A to point B without a dozen Slack messages, I focus on making the process smoother and the output better.
CAREER HIGHLIGHTS
• Produced campaigns for clients including Disney, MTV, Warner Bros., and Hollywood Records.
• Worked with high-profile talent including Jesse McCartney, Paris Hilton, and Meagan Good. Published in People, Elle, Popstar, DNA, and Instinct Magazine.
• Built and scaled a six figure niche e-commerce dog apparel brand, overseeing everything from product management and design to marketing and creative strategy.
• Led creative teams as photographer, art director, and creative director, overseeing all aspects of production and post-production. Successfully managed and executed projects that generated millions in revenue.
If you’re working on something exciting, enjoy generative AI , or just want to chat, please feel free to send me a message! You can reach me here.
WORK
EXPERIENCE
Generative AI + Automation Consultant
(FLUENTMACHINES)
2024—present
Creative Director + Generative AI Artist
(FROST MEDIA)
2020—present
Creative Director
(oui oui frenchie)
2018—2021
Creative Director
(excelsior)
2016-2019
Art Director
(excelsior)
2010-2016
Photographer
(excelsior)
2005-2010






























CLIENTS & PUBLICATIONS
CLIENTS &
PUBLICATIONS
Get in touch