I've spent most of my life making images.

I started out photographing actors and musicians, learning how to work with people, shape light, and tell a story in a single frame. Over time, that led me into art direction, creative direction, and production leadership. At Excelsior, I progressed from photographer to Vice President of Production, leading projects across photography, video, and print while continuing to shoot and edit myself.

Today, I work with brands, artists, and agencies on creative direction, visual campaigns, and post-production. Generative AI has become an important part of that work. Over the past several years, I've used it for both client projects and independent work, from developing concepts and creating imagery to image enhancement, design, AI-assisted video editing, and automating parts of post-production.

I'm excited by what these tools make possible, but I'm not interested in using technology for its own sake. The things I learned through photography still shape how I work: composition, lighting, storytelling, and knowing what to keep, change, or leave out. I see AI as another way to explore and create, not a replacement for creative judgment.

Building things has been another constant in my career. I founded Oui Oui Frenchie, a dog apparel brand that grew into a six-figure e-commerce business and reached more than 30 U.S. retail stores. Later, the workflows I built for my own business led me to start FluentMachines, where I help creative and marketing teams simplify repetitive work.

Along the way, I've created campaign photography for Disney, MTV, Warner Bros., and Hollywood Records, photographed artists including Jesse McCartney, Paris Hilton, and Meagan Good, and had work published in People, Elle, DNA, and Instinct.

I'm always interested in collaborating with people who care about the work and are open to new ways of making it.